Attract More Customers To Your Online Fashion House!
If you want to get more online-based customers to buy your products, then don’t skip this article. It outlines step by step what you need to do to attract more clients to your fashion house.
Let’s take a look at Shalom’s Fashion House. This fashion house sells premium female trousers. Shalom, the owner wants to sell more of her goods online.
To do this, she’s going to follow these steps:
Step 1: Who Are You Selling To? 🧑🤝🧑
The first step to attracting more clients online is to choose exactly who you want to serve. The truth is your business can’t serve everybody. If you try, you might not be as successful as you want. So you have to pick the exact type of person you want to serve, so your messages and content can speak to them effectively.
You have to consider things like their:
Age (Old, Middle-aged, Teenage, Kids)
Body Size/Type (Fat, Slim, )
Gender (Male/Female)
Location (for easy delivery)
Shalom has chosen to target slim university girls in Oyo state and sell slender trousers to them.
Step 2: Your Online Shop🛍
The next step to attract more clients online is to build your online shop. Just like you have a physical shop, your online shop is your online space where you display your goods. Generally, these online shops are called websites. You can build a good one for as low as ₦60k
Your online shop can do things like display your goods, their specs & prices. Your online shop can link to your WhatsApp, automatically answer customer’s questions, collect payment for you, and many more
Step 3: Let Them Find You 🫵
The next step is to let your potential online customers find you. There are many ways to do this, and that is why many people get stuck in this step. Shalom has chosen to use Instagram to let people find her online shop.
So she posts pictures of her trousers and puts the link to her online shop there, for people to buy it.
But people are not going to buy from her online shop just because she posted it.
So what is she going to do to make people want to buy from her online store?
Yes, she’s going to post pictures and videos of the trousers she is selling, but she has to do something different from her competition:
The pictures and videos are going to be of very high quality
She’s not just going to take pictures & videos of the trousers, she’s going to get someone to wear them and model it.
Pro Tip: The person who models your products should be in the category of people your goods are for. So don’t make a 40 yr old woman model the clothes of a 20 yr old woman
She’s going to offer things like payment on delivery, promo codes, and online challenges, to encourage more people to check out her online shop, and eventually buy from it.
Step 4: Make It Easy 🤭
This is the final step in attracting more customers to your fashion house!
You’ve come far. You chose the exact type of person you sell to, you’ve chosen what you’ll sell to them, you built your online store, you built your social media presence, you directed people to your online store to check out your stuff, and now they want to buy.
The goal is to make the ordering process as easy as possible, and have fast customer service.
Let’s see how Shalom’s Fashion House handles this.
Placing Orders:
Shalom takes full advantage of her online shop. All products have a button, for customers to place an order, all they have to do is click the button. If the customer places an order, she automatically gets a message on WhatsApp. The message is sent through the customer’s WhatsApp account. The message contains details about the product the customer wants to buy. From there, she can call the customer, collect payments, and schedule the delivery.
Pro Tip: Nigerians love the payment on-delivery system. Try to use this method. You can also include free delivery if the customer’s order reaches a certain amount e.g. Free Delivery on orders 30k and above. Also, have a return policy in case the customer is not satisfied with the product for one reason or the other. All this put together encourages a customer to buy and buy more.
Customer Support:
Shalom’s Fashion House uses artificial intelligence (AI) to handle customer support, so her customers have answers to their questions 24/7.
For example, a customer who placed an order is wondering when her order will arrive, so she asks Shalom’s Fashion House. Instead of answering the question manually, the AI had already provided the customer with the answer she needed immediately.
Conclusion:
With the way her business is set up, Shalom is on track for success. Would you love to set up your business like this too? If so, book a call with us, and we’ll let you know how we can help.
Good luck with building your Online Fashion House!
Cheers🎊
Important Links 🔗:
About The Author✍:
This article was written by Lordson Daniel. He is a serial founder and business enthusiast, specializing in the integration of software technology into businesses.
He graduated with first-class honors in business administration.
He wrote this guide to help Fashion Houses simplify the process of bringing their business online and making it thrive.
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